For Supplement Brands
Information about Validora's independent validation process and partnership opportunities for qualifying products.
Note: Validora is not a marketing agency and does not create promotional content. We provide independent validation based on transparent methodology.
Independent Validation
All products submitted to Validora undergo the same independent evaluation process using our published methodology. We assess:
- Pricing:Comparison of estimated ingredient costs to retail pricing
- Dosing:Ingredient amounts vs. peer-reviewed clinical research
- Transparency:Label clarity and source documentation
- Quality:Third-party testing and certifications
Products scoring 6/10 or higher receive "VALIDATED" status. Products below 6/10 are designated "INVALIDATED."
Core Principles
Payment never influences validation results or scores. All products are evaluated using identical methodology regardless of partnership status.
Partnership is available only after passing validation. Products that score below 6/10 cannot become Featured Partners regardless of payment.
Partnership affects placement only, not evaluation. Featured Partners receive prominent positioning among already-validated alternatives.
All validations remain public and unchanged. Partnership status does not alter validation reports, scores, or analysis.
Featured Partner Program
Eligibility Requirements
- ✓Product must receive VALIDATED status (6/10 or higher)
- ✓All validation criteria met using published methodology
- ✓Commitment to ongoing product transparency
- ✓Agreement to maintain formulation consistency
What Featured Partners Receive
- •Top placement among validated alternatives in relevant categories
- •"Featured Partner" badge on validation reports
- •Priority consideration in product comparisons
- •Quarterly product update check-ins
- •Permission to display "Validora Validated" in marketing materials
Consumer Benefit
Featured Partner placement helps consumers discover validated products more efficiently. By highlighting brands that demonstrate transparency and meet clinical dosing standards, we reduce the time consumers spend researching alternatives. Partnership status signals a brand's commitment to ongoing product transparency and quality verification.
How Products Are Evaluated
Step 1: Data Collection
We gather publicly available information including product labels, ingredient lists, published research, and wholesale ingredient pricing from multiple suppliers.
Step 2: Analysis
Each product is scored in four categories using our transparent methodology. Scores are calculated based on documented criteria and clinical research standards.
Step 3: Publication
Validation reports are published with all sources cited. Reports include detailed cost analysis, dosing comparisons, and transparency assessments.
Step 4: Updates
If product formulations change significantly, validations may be updated. Brands are encouraged to notify us of formula changes for re-evaluation.
Right of Response
Before publishing any validation, we provide brands the opportunity to review our findings and submit additional documentation or context. This ensures accuracy and fairness in our analysis.
If you believe information in a published validation is incorrect, contact us at corrections@validora.org with supporting evidence. We review all correction requests promptly and update reports when warranted.
Questions About Validation or Partnership?
For inquiries about the validation process or Featured Partner program, contact our partnerships team.
Contact Partnerships Teampartnerships@validora.org